LG’s so busy pushing its brand into as many electronics categories as possible that it seems the company has forgotten to announce a subtle change in the brand itself. The G in “LG” has lost its familiar serif and taken on a more modern appearance. The L is also taller and less square than it previously was, though the red circle integrating both initials into a smiling face appears to have been left untouched. The new G Flex 2 smartphone features the updated LG insignia, which is where our eagle-eyed Chris Ziegler first spotted the change, though you’ll also find the refreshed LG look on lg.com, at the company’s CES press conference and materials, and even on the note cards used by its speakers during the presentation.
For a direct comparison against the old LG logo, check out our images below: on the top is the new brand while at the bottom is a shot from LG’s booth during CES 2013.
Source: The Verge